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Highlights Apple’s 2027 iPhone lineup is tipped to include iPhone Air 2, iPhone 18, iPhone 18e. iPhone 18 Pro series and first foldable iPhone expected in fall 2026, followed by iPhone 18, 18e, and Air 2 in early 2027. Apple has reportedly started testing iPhone 19 Pro and a second foldable iPhone (Ultra 2). Apple’s [...] The post Apple’s 2027 iPhone Launch Strategy Surfaces Online – iPhone Air 2, iPhone 18, iPhone 18e and iPhone 19 Pro In Development appeared first on My Mobile India .
The changes will come into effect tomorrow and small businesses will need to get in touch with their Telco.
Their designations as Declared Online Locations will take effect from July 1 until June 30, 2028.
New Delhi: The World Out of Home Organization launched Version 2.0 of its Global OOH Audience Measurement Guidelines at its Congress in London, its biggest update to the outdoor advertising measurement framework since the first edition was released in 2022. The new guidelines highlight India’s RoadStar model among global examples of how out-of-home audience measurement is moving towards continuous, data-led systems. The document notes that RoadStar measures 300,000 sites across 2,300 cities from a single continuously collected data stream. The updated framework draws on inputs from measurement bodies across 28 territories, more than double the participation in the first edition. The 160-page document includes 20 market case studies and covers approaches used across markets including Australia, Great Britain, Germany, India, Italy, South Africa, Sweden and the US. The foreword to the guidelines says 22 national measurement bodies from five continents contributed to the edition, compared with 11 bodies in the 2022 version. It describes the expansion as a sign that OOH markets are moving towards more transparent and comparable measurement systems. For India, RoadStar has been included as a separate market case study. The guidelines describe RoadStar as an OOH audience measurement system launched in February 2021 and developed by Relu AI Systems. It uses large-scale mobility data from anonymised mobile GPS signals and combines traditional market research principles with high-frequency digital data to support planning and reporting of OOH campaigns. Unlike traditional site-based measurement, RoadStar models consumer movement across entire cities to estimate audience exposure, reach and frequency at scale. The system uses a curated and continuously updated panel of about 35–40 million mobile devices, weighted to represent the population of the measured markets. The guidelines say RoadStar supports pre-campaign planning, post-campaign reporting and attribution analysis, making OOH more comparable with other media channels such as TV and digital. RoadStar is recognised by the Indian Outdoor Advertising Association. The data is managed by Relu AI Systems, with Google Maps used as the primary base mapping layer. Indoor and ambient inventory is mapped through latitude-longitude coordinates and defined geo-fenced polygons. A major part of the RoadStar model is its reliance on mobile GPS data rather than external traffic counts. The guidelines say RoadStar derives all audience volumes from large-scale mobility data based on anonymised mobile GPS logs. The country is divided into about 4.8 million grid cells of 0.5 km resolution, with device presence and movement across these cells measured continuously to estimate mobility flows. The system does not use external first-party traffic count data from government bodies, transit authorities, sensors, cameras, radar, commercial suppliers or media owners. Its volume estimates are derived from observed mobility patterns within the panel and extrapolated to the broader population. The guidelines say RoadStar processes about 4.5–5 billion location signals from 90–100 million devices. Devices are anchored to a home market using consistent night-time location patterns, and curated panels are created for each market based on data consistency and observed mobility behaviour. The panel is weighted and extrapolated to represent the market population using external population benchmarks. Each panel device is assigned a statistical weight to represent its contribution to the population. RoadStar does not currently apply visibility adjustment to its output data. Audience volumes reflect pass-by or opportunity-to-see measurement rather than a formal likelihood-to-see adjustment. A contact, or impression, is defined as an instance where an individual’s mobility path intersects with the defined location of a media asset, based on observed mobile GPS data. The key output metrics include unique reach, impressions, frequency, opportunity to see from 1+ to 5+, cross-site visitation and reach build-up quintiles. The system can show how quickly cumulative reach is built over a campaign period and how audiences are exposed across multiple media sites. For digital OOH, RoadStar measures screens in the same way as other OOH formats, based on location and audience movement rather than play-out or spot-level data. It does not currently apply secondary adjustment models such as AM4DOOH, and spot-level or per-play measurement is not supported. The finest temporal granularity currently available in RoadStar is hourly. Reporting can also be aggregated to daily and campaign-period levels. The guidelines say RoadStar does not apply separate contemporising factors because its underlying system is based on continuously collected mobile GPS data. Variations in audience movement are captured in the data itself. Audience metrics are processed and updated daily with a one-day latency, while the panel is refreshed monthly by removing inactive devices and adding new devices to maintain representativity. In the Indian OOH market, the guidelines note that reach and impressions are the primary audience metrics, although media is still frequently traded by inventory, site or location rather than standardised audience delivery. RoadStar metrics are therefore used more often for post-campaign evaluation and proof of performance than as the primary trading currency. The guidelines also recognise the growing role of contemporising audience data, where measurement models are adjusted or built around current behaviour rather than older travel patterns. WOO said this became more important after the pandemic changed mobility patterns, including commuting, hybrid work and local travel behaviour. Mobile location data has also moved from a supplementary input to a primary measurement source in several markets. Earlier, SDK and telco data were used mainly to fill gaps in government counts. In the new framework, continuously collected passive mobility data is treated as a core input in markets where it is available at scale and can be validated. The guidelines also place strong emphasis on governance, transparency, data quality and privacy. They say audience measurement used as a currency should ideally involve media owners, buyers, advertisers and agency representatives. They also recommend technical oversight, scrutiny of research and modelling, auditing, quality-control systems and clear rules on data access. On privacy, the guidelines distinguish between AppSDK data, AdSDK or bid-stream data and blended data sources. They say AppSDK data, where users actively grant location permission within an application, represents the preferred consent basis for mobile location-led audience measurement. They caution that bid-stream location signals should not be used as the basis for OOH audience currency. Gideon Adey, Measurement Gurooh at WOO, said the past four years saw rapid development in OOH audience measurement. “It is amazing how much has developed over just four years in the world of OOH audience measurement. Adoption of the core principles of governance and transparency has spread widely, while the techniques to deliver credible audience data have developed,” Adey said. He said the launch of MOVE in Australia this year set a new benchmark for the granularity needed for behavioural planning and DOOH trading. He also said the rise of post-campaign measured audiences could mark the beginning of a global shift in how OOH is traded. WOO President Tom Goddard said a strong trade association could bring the industry together in a way that individual companies could not. “One of the most valuable and unique things a strong trade association can do is get the whole industry together, working for everyone’s benefit,” Goddard said. He said the updated framework was a major piece of work for the global OOH industry and called it WOO’s contribution to strengthening measurement standards across markets.
At the recent China International Supply Chain Expo, companies showcased how artificial intelligence is helping manufacturers and logistics firms adapt to geopolitical uncertainty and changing global trade.
WhatsApp is rolling out a new username feature allowing users to connect privately without sharing their phone numbers Users can reserve their unique usernames this week with a gradual launch expected later this year
WhatsApp will allow users to go by usernames instead of phone numbers, closing a privacy blind spot
Technology from American companies is being used to power a revolution in the scam industry, playing a key role in the industrialization and globalization of fraud in ways that have not been clear until now, an AP/“FRONTLINE” investigation has found....
WhatsApp Business could potentially start charging users who want to link more than four devices to the same account in a future update.
A bug in Google Messages is causing severe battery drain and overheating on some devices. Here's a temporary fix while you wait for Google to push an update.
Redmi 10 Power Price in India: Redmi has launched its new smartphone Redmi 10 Power in India. The smartphone was launched along with Redmi 10A, on Wednesday, 20 April in India
The premium Alienware m15 R7 and m17 R5 highlight four new Ryzen-powered systems.
Apple is offering its new firmware update for the MagSafe accessory that promises to give you faster charging for the compatible iPhone models.
System apps with native call-recording functionality remain unaffected.
The OnePlus Nord 2T India launch may take place soon as the moniker has been spotted on the TDRA certification. The OnePlus Nord 2T's camera details have also been leaked. Here are the expected specifications of the device.
The iPhone 16 is likely to be the first Apple device to skip the camera notch.
Garena Free Fire Max redeem codes are 12-digit codes that are region-specific and can be used by players to gain an edge over rivals in every round of the battle royale game.
We are still not sure that no-charger policy will be limited to Narzo 50A Prime or it will be extended to other Realme budget, mid-segment and premium phones
